With over 13 years of experience, I've worked with renowned brands as well as early stage startups. My skills span product development, design, and strategy, and I'm a strong advocate for practical, design-led approaches.

I've had the privilege of working on diverse projects, from crafting interactive iPad apps for Mercedes-Benz to creating connected buttons for Peroni's beer orders and developing Social Wellbeing apps for a Harvard Innovation Lab startup. Additionally, I've launched my own successful products, including NINE, an app featured by Apple, Wired, T3, and Gizmodo, with over 220,000 downloads.

My career has encompassed roles in agencies as a designer, developer, and technologist, as well as product leadership positions in payments & health startups, and a product design studio. I'm also a full-stack developer, specialising in iOS.

My academic background includes earning an Honours Degree (1st Class) in Multimedia Technology from Edinburgh's Napier University.


Chief Product Officer

Aide Health

July 2021 - Ongoing

As part of the founding team of Aide Health, I've worked with the founders on both product and go to market strategy as well as taking ownership of the roadmap and responsibility for the day to day delivery of the key product initiatives.

Implementing tooling and reporting of key product metrics in Mixpanel, as well as running user insight workshops. I work with the sales team and our customers directly to maximise our understanding of their needs and improve our processes to make the customer experience as good as it can be.

I also developed the iOS application and implemented the natural language flows that power the chat experience using Google Dialogflow CX.

Product & Technology Advisor

Ear Gym

April 2022 - Ongoing

I provide Ear Gym on-demand technology and product advice.

Senior Product Manager


April 2020 - July 2021

As Senior Product Manager at Banked I worked with the Engineering and Design teams to deliver several payments products against an ambitious roadmap.

Banked's aspiration to become a new global payments network required an understanding of Open Banking APIs in the UK & Europe, a holistic view of the existing payments landscape - as well as an appetite to leverage other payment technologies and form partnerships when they elevated the product.

I was involved in API design, mobile applications, SDKs, payment UI flows, developer consoles and partner integrations - all of the offerings a mature SAAS product requires to scale from seed.

I was responsible for discovery, specification, delivery management and tracking of our suite of payment acceptance channels, and reported directly to the CPO and broader executive team.


VFC Studio

April 2019 - April 2020

I worked for a number of clients such as Saatchi Wellness and Banked in a freelance capacity - typically delivering iOS development or product/technical consultancy.

Head of Product & Mobile / Partner

Ideas Made

Feb 2015 – Mar 2019

Built, managed and grew the product design and development offering of the company from scratch.

Brought Design Thinking to the core of how the product team operated including design sprints as a service and prototyping as a key route to innovating for our clients.

Helped brands behave more like startups and experiment with the latest technologies such as IoT, AR/VR and NFC.

Designed and built several MVPs for startups as well as our own products released on the App Store.

Creative Technologist

Your Favourite Story

Mar 2013 – Feb 2015

Communicating and contextualising digital technology for both clients and co-workers and identifying opportunities that new technologies may offer.

Gaining deeper understanding of technology by building and prototyping. Experimenting with new software, web services, hardware, API's, wearables etc. and sharing this knowledge with other team members.

Developing an internal incubation process for digital product development, running product design sprints, and offering rapid prototyping services for both clients and internal ideas.

Working with product and new business managers to create a 'product' arm of the company which operates alongside a full-service digital agency.

As a senior working within the creative team I continued to offer creative and technical review of client work, as well as design and development services when projects demand.

Mobile & Technical Lead

Your Favourite Story

Jan 2012 – Mar 2013

Delivery of highly interactive mobile applications for Mercedes-Benz UK. During my time in this role we deployed a total of 4 iPad and 2 iPhone apps - which ranked as high as number 1 within their primary category.

As Mobile Lead I managed a team of designers and iOS developers, attended regular client status meetings and liaised with their internal stakeholders and printed sales literature agency. I worked closely with the Creative Director to manage and direct production of 3D assets, audio/music, video/photo shoots.

These challenging projects had to be delivered to tight deadlines, meet stringent vehicle specification requirements and above all uphold the Mercedes-Benz brand.

I was also required to fulfil production roles within the mobile team including : concept sketches, feature ideation, functional specifications, wire-framing, design/UI and iOS development.

In addition to Mobile Lead, I also led the core development team - front/back-end developers and Flash developers.



Product Management & Strategy

Product Analytics

Rapid Prototyping, MVPs and Hardware


Design Sprints/Design Thinking

UI/UX Design



SwiftUI & UIKit


React/Next JS

Vapor (server side Swift)

Firebase & Parse Server

REST & GraphQL (Apollo)

Vuforia & AR Kit


Figma & Adobe CS

Blender & Unity 3D


Mixpanel, Segment & GA4

Product Board, Clubhouse, Linear, Asana & Notion

Whimsical, Miro & Mural


FinTech & Payments Experience (including Open Banking)

HealthTech Experience


3D Modelling
Watch Building