I am a Product Leader and Technologist who partners with companies to make their ideas tangible.
With over 13 years of experience, I've worked with renowned brands as well as early stage startups. My skills span product development, design, and strategy, and I'm a strong advocate for practical, design-led approaches.
I've had the privilege of working on diverse projects, from crafting interactive iPad apps for Mercedes-Benz to creating connected buttons for Peroni's beer orders and developing Social Wellbeing apps for a Harvard Innovation Lab startup. Additionally, I've launched my own successful products, including NINE, an app featured by Apple, Wired, T3, and Gizmodo, with over 220,000 downloads.
My career has encompassed roles in agencies as a designer, developer, and technologist, as well as product leadership positions in payments & health startups, and a product design studio. I'm also a full-stack developer, specialising in iOS.
My academic background includes earning an Honours Degree (1st Class) in Multimedia Technology from Edinburgh's Napier University.
Aide Health
July 2021 - Ongoing
As part of the founding team of Aide Health, I've worked with the founders on both product and go to market strategy as well as taking ownership of the roadmap and responsibility for the day to day delivery of the key initiatives.
Implementing tooling and reporting of key product metrics in Mixpanel, as well as running user insight workshops. I work with the sales team and our customers directly to maximise our understanding of their needs and improve our processes to make the customer experience as good as it can be.
I also developed the iOS application and implemented the natural language flows that power the chat experience using Google Dialogflow CX.
Banked
April 2020 - July 2021
As Senior Product Manager at Banked I worked with the Engineering and Design teams to deliver several payments products against an ambitious roadmap.
Banked's aspiration to become a new global payments network required an understanding of Open Banking APIs in the UK & Europe, a holistic view of the existing payments landscape - as well as an appetite to leverage other payment technologies and form partnerships when they elevated the product.
I was involved in API design, mobile applications, SDKs, payment UI flows, developer consoles and partner integrations - all of the offerings a mature SAAS product requires to scale from seed.
I was responsible for discovery, specification, delivery management and tracking of our suite of payment acceptance channels, and reported directly to the CPO and broader executive team.
VFC Studio
April 2019 - April 2020
I worked for a number of clients such as Saatchi Wellness and Banked in a freelance capacity - typically delivering iOS development or product/technical consultancy.
Ideas Made
Feb 2015 – Mar 2019
Built, managed and grew the product design and development offering of the company from scratch.
Brought Design Thinking to the core of how the product team operated including design sprints as a service and prototyping as a key route to innovating for our clients.
Helped brands behave more like startups and experiment with the latest technologies such as IoT, AR/VR and NFC.
Designed and built several MVPs for startups as well as our own products released on the App Store.
Your Favourite Story
Mar 2013 – Feb 2015
Communicating and contextualising digital technology for both clients and co-workers and identifying opportunities that new technologies may offer.
Gaining deeper understanding of technology by building and prototyping. Experimenting with new software, web services, hardware, API's, wearables etc. and sharing this knowledge with other team members.
Developing an internal incubation process for digital product development, running product design sprints, and offering rapid prototyping services for both clients and internal ideas.
Working with product and new business managers to create a 'product' arm of the company which operates alongside a full-service digital agency.
As a senior working within the creative team I continued to offer creative and technical review of client work, as well as design and development services when projects demand.
Your Favourite Story
Jan 2012 – Mar 2013
Delivery of highly interactive mobile applications for Mercedes-Benz UK. During my time in this role we deployed a total of 4 iPad and 2 iPhone apps - which ranked as high as number 1 within their primary category.
As Mobile Lead I managed a team of designers and iOS developers, attended regular client status meetings and liaised with their internal stakeholders and printed sales literature agency. I worked closely with the Creative Director to manage and direct production of 3D assets, audio/music, video/photo shoots.
These challenging projects had to be delivered to tight deadlines, meet stringent vehicle specification requirements and above all uphold the Mercedes-Benz brand.
I was also required to fulfil production roles within the mobile team including : concept sketches, feature ideation, functional specifications, wire-framing, design/UI and iOS development.
In addition to Mobile Lead, I also led the core development team - front/back-end developers and Flash developers.
Your Favourite Story
Mar 2010 – Jan 2012
Answering client briefs with digital creative and development. As a senior designer I was often involved in a project from initial brainstorm and concepts - through wire-framing and design - to build and deployment.
As part of a multi-disciplinary team I worked on a variety of projects (as both a designer and multimedia developer). These included micro-sites, facebook apps, Adobe flash web applications/tools, HTML emails.
Product
Product Management & Strategy
Product Analytics
Rapid Prototyping, MVPs and Hardware
Design
Design Sprints/Design Thinking
UI/UX Design
Development
Swift
SwiftUI & UIKit
HTML/CSS/JS
React/Next JS
Vapor (server side Swift)
Firebase & Parse Server
REST & GraphQL (Apollo)
Vuforia & AR Kit
Tools
Figma & Adobe CS
Blender & Unity 3D
Webflow
Mixpanel, Segment & GA4
Product Board, Clubhouse, Linear, Asana & Notion
Whimsical, Miro & Mural
Other
FinTech & Payments Experience (including Open Banking)
HealthTech Experience
3D Modelling
Photography
Gaming
Watch Building